Chris Sperry is cofounder and director of curriculum and staff development of Project Look Sharp at Ithaca College. He taught middle and high school social studies, English, and media studies at the Lehman Alternative Community School in Ithaca, New York, for more than 40 years, where he also served as an instructional coach and a mentor for teachers.

He is the author and coauthor of many articles, lessons, and curriculum kits for integrating media literacy and critical thinking into the K–12 curriculum. Chris was the recipient of the 2005 National PTA and Cable's Leaders in Learning Award for Media Literacy. He earned a Bachelor of Arts degree from Ithaca College with a planned studies major in media literacy and a master's degree in human development from Harvard University.

Cyndy Scheibe is cofounder and executive director of Project Look Sharp at Ithaca College, where she is also a professor of psychology, teaching courses in child and adolescent development, media literacy, and media effects; she also coordinates the college's interdisciplinary media literacy minor. She was a founding board member of the National Association for Media Literacy Education and coauthored the association's Core Principles of Media Literacy Education.

Her publications on media literacy education include ASCD's Quick Reference Guide Media Literacy in Every Classroom, coauthored with Faith Rogow. She has a master's degree in communications and a PhD in developmental psychology, both from Cornell University.